What’s the secret to turning the visitors you already have into more leads, prospects, and clients…without doing more work?
You’re not like everyone else. Coaches offer an incredibly powerful and unique service, which is why they require an equally-unique process to turn visitors into clients–and why every SavvyHippo site is built with our Client-Generating Website Architecture (CGWA).
Every website we create for certified coaches comes with specific elements built into it, systems designed to turn the right visitors into leads, then prospects, and finally paying clients…on autopilot.
But when those pieces are missing, as they are from nearly every coach’s website, succeeding as a coach becomes an uphill battle.
Imagine a business in which 97% of its visitors never purchase a single item and never return to the store. That’s the reality faced by most coaches. Because of the way their websites are structured, up to 97% of their visitors and would-be clients are turned away and never return.
It’s no wonder why so many coaches struggle to grow their businesses when the basic fundamentals of client generation are missing. When their website–their main hub and face to the world–is broken, the dominoes begin to fall.
Instead of a consistent flow of ideal prospects and clients…
Author & Certified Life Purpose Coach
DOES IT REALLY MATTER?
And if that path is missing or broken, you lose them forever.
This is precisely why the worst thing you can do as a certified coach is merely list your coaching program details on your site and call it good. This is how you lose 97% of your potential clientele.
Having a website isn’t enough. It must be the right type of website, structured in such a way that maximizes the chance a visitor will follow the path from uninformed stranger to paying client.
At this point I hope you see the need for a website designed with a coach in mind. So what’s a coach to do? Often, it comes down to three choices.
Option One: Do It Yourself
The first option is to do it all yourself. This sounds like a great idea to begin with, but as you probably already know, it doesn’t end well. Not only does this cost a lot of money and consume a lot of time, but it rarely works. Like coaching itself, branding, website strategy, design, copywriting, etc. are specialties that take years to master. In the end, the do-it-yourselfer spends less time coaching and more time confused, frustrated, and overwhelmed.
Option Two: Use a Template
The second option is to use a template or service like SquareSpace. These seem like a miracle…a gorgeous website with the click of a button! Not quite. Templates still require the right images, the right branding, the right offers, and the right words to work. Not only that, but they’re built for the general public, not certified coaches. They’re cookie-cutter websites that don’t begin to consider a coach’s value proposition, client funnel, lead magnet, strategy session, coaching offer, etc. The puzzle of a coach’s website has many moving parts, most of which are completely missing from generic templates.
Option Three: Hire It Out
The final option is to hire a web designer or an agency. If they specialize in coaches, by all means proceed (as long as the price and results are right). Unfortunately, most designers and agencies, like the templates above, create websites for anyone from dog walkers to dentists. They don’t have the time or expertise to truly understand the unique needs of a coach nor are they going to understand the client funnel that needs to be built into every page of your site. Not to mention fees that often range between $7,000 to $10,000.
Georgetown Professor & Executive Business Consultant
Introducing SavvyHippo Website Design
I started my career in business with a marketing degree from UW-Madison (Go Badgers!) and a dream of making it in the corporate world. Turns out fate had different plans.
I never made it working for someone else, but things took off when I decided to go it alone. Over the course of 10+ years, I was able to launch a top-ranked personal development website with millions of visitors, grow an audience of 135,000 email subscribers, and sell $1,000,000 worth of my books, courses, and consulting.
When the time came for a new direction, I decided to funnel all that I had learned about branding, strategy, and design into a new company, SavvyHippo, and create a platform dedicated to helping those who’ve dedicated themselves to helping others.
Having worked in the personal development field for so long, I witnessed firsthand just how powerful coaching can be. I also witnessed just how essential an effective website was to their brand, their reputation, and their results…and how so few had what they needed.
Most coaches have brochure sites that may (or may not) look nice, but what they need is a site that works well. I created SavvyHippo to offer both: a beautiful design combined with proven systems to turn visitors into leads, leads into prospects, and prospects into paying clients.
When you have a website that actually works at the foundation of your coaching business, the struggles of the past quickly disappear…
Lead Coach, Ali Brown Intl
HOW DOES IT WORK?
Step One: Clarify Your Branding
The first step to succeeding as a coach is getting crystal clear about what you do and for whom you do it. A vague or generic brand message (also called a value proposition) will fall flat in the market, so every client begins with a close examination of their coaching niche (what) and their target market (who).
If you’ve ever struggled with figuring our your niche or who you should be working with, this step will leave you with clear answers to both. Together we’ll help you make the right choices based on a simple three step process.
Step Two: Develop Your Funnel
With the brand message dialed in, we’ll shift our focus to developing the SavvyHippo Client Funnel™, a series of three unique offers that guides the right visitor from stranger to lead to prospect to client. This step includes…
- Setting up an email marketing system (if you don’t already have one), creating a custom giveaway to build your list, and writing a welcome email to promote your coaching program and invite new subscribers to book a free strategy session…
- Creating a free strategy session offer–or improving the one you’ve got–and setting up a calendar system to allow visitors to quickly and easily book appointments…
- And creating a compelling coaching offer along with an application for interested prospects.
That’s the power of a client funnel.
But the pieces work just as well individually. Depending on a visitor’s interest level, they can enter your funnel at any place. Cold visitors can request your lead magnet and join your email list, warm visitors can learn about your free coaching session and schedule a complimentary call, and hot visitors can learn about your coaching program and apply to become a client. No matter where they are in the client cycle, you can make an offer that’s just right.
Combined or separate, the funnel will work 24 hours a day, seven days a week, to turn the right visitors into leads, prospects, and paying clients.
Step Three: Build Your Website
Once the brand and funnel are in place, we finish the process where most DIY, template, and outside hires begin and end their work: building your website. By now you can see just how much goes missing with these options. How can your website begin to work if you don’t have a clear brand message or systems in place that generate leads, prospects, and clients?
This is why so many coaches are left with an expensive, pretty website that doesn’t actually work.
Having said that, we take this stage as seriously as any other, creating a modern, professional website with a consistent brand image across each of the nine core coaching pages (along with any additional preferred pages). Our clients receive state-of-the art infrastructure and plugins which lead to a fast, secure, mobile- and SEO-friendly website.
And we do it all in 90 days or less. You read that right. Because we take so few clients on at a time, and because we obsess over each one, we’re able to deliver a finished website in three months where most designers or agencies can take up to six or more. Just another SavvyHippo difference to make your life easier and coaching practice more successful.
Bonus: One-on-One Support
One of our clients’ favorites benefits is something else the others can’t always offer: personal support in building and growing your coaching business. Throughout your project you’ll have direct access to me, by email or by phone, to help you with any questions or problems that arise about your practice.
You not only get a website with client-generation built into its foundation, but also the branding, marketing, and client-generation experience and expertise that comes from building a website with millions of visitors, an audience with 135,000 subscribers, and a business with over $1mil in sales.
Todd Kestin, LCSW
Certified Teen Mentor & Coach
THE BIG PICTURE
A start-to-finish funnel that automatically guides the right visitors down the path to becoming paying clients and includes…
Crystal Clear Brand Message
Email List Setup
Custom Welcome Email
Enrollment Call Calendar Setup
Coaching Program Application
State-of-the-Art Website Infrastructure
Beautiful & Consistent Brand Image
Custom Lead Magnet (Giveaway)
Enrollment Call Development
Coaching Program Sales Letter
The 14 Coach-Specific Website Pages
One-on-One Advice & Support
WANT A SPOT?
Will a website designed specifically for coaches with client generation built in help you enroll just two more people in the next year? If so, click below to apply now. Your new site will more than pay for itself–a SavvyHippo site costs 1/2 the industry average–and the best part is, your site will continue to enroll clients year after year, long after you’ve made your one-time investment.
Because of the time and attention given to each client, we can only accept five projects per quarter. Once the schedule is full, you’ll be added to our waiting list. If you’re interested, we invite you to click below now.